SKAFLD×BEATS
Initiative · Competitive Research & Visibility

Signal.
The eyes on the market.

8 projects. Market intelligence ranges from immediate revenue defense (R&R / Yogi cliff) to forward-looking AEO. Mostly LLM/RAG patterns rather than visual generation.

Director
Argus
Active Projects
5 active · 3 hold/post-eng
Anchor ROI
$150K/yr · BEA-3
Signal Projects

Market intelligence · 8 projects

BEAProjectSponsorPriorityTargetStatusPrototype
BEA-3Ratings & Reviews TrackingPatrick O'BrienP9Month 1–2Green-litView →
BEA-29LLM-Optimized Product Copy (AEO)ChristinaP7Month 3DiscoveryView →
BEA-20Sell-Through Velocity (Drops)SamP7Month 4Hold (data)Wireframe →
BEA-2Competitive Analysis ToolPatrick O'BrienP4Month 2–3DiscoveryView →
BEA-4Pricing & Promotions AnalysisChris ThorneP4Month 2–3Hold (data)Wireframe →
BEA-19Competitive Pricing Dashboard(merge candidate)—HoldHoldWireframe →
BEA-21Reseller Ecommerce Intelligence(unowned)——Kill—

Cross-initiative: BEA-27 (Weekly Culture Report, owned by Hermes/Pulse) feeds intelligence pipeline into Signal. BEA-3 build pipeline owned by Theseus/Relay — Argus owns intel requirements.

Architecture

Signal flow

RADAR — market intelligence pipeline ┌──── upstream sources ────┐ │ │ │ Amazon reviews │ ──┐ │ Competitor product data │ │ │ Pricing feeds (blocked) │ │ │ Social listening (Tatum)│ │ ┌─────────────────────────┐ │ │ ├─▶│ BEA-3 R&R Pipeline │ ──▶ Yogi replacement └───────────────────────────┘ │ │ (Theseus builds) │ │ └─────────────────────────┘ ┌──── intelligence layer ───┐ │ │ │ │ ┌─────────────────────────┐ │ Argus intel requirements │ ──┴──▶│ BEA-27 Culture Report │ ──▶ Brand strategy │ Signal/noise filtering │ │ (Hermes packages) │ │ Multi-source fusion │ └─────────────────────────┘ │ │ └───────────────────────────┘ ┌─────────────────────────┐ ──────▶│ BEA-2 Competitive Tool │ ──▶ Decision support │ (V1: launches+sentiment)│ └─────────────────────────┘

Signal is the connective tissue. R&R reviews feed Competitive Analysis. Culture Report feeds positioning decisions. Sell-Through (when data unblocks) feeds revenue forecasting.